Main characteristics:
Content marketing meets brand strategy
3 landing pages
3 blog posts with promotion/syndication
2 content offers
6-month editorial content calendar
Messaging Workshop for Key Stakeholders
Ideal Customer Profile + Buyer Persona Discovery
Storybrand Framework Enterprise messaging application
Updated Home Page + Pitch Deck Copy
Optional design upgrade options
Up to 3 website pillar pages for key solution/service messages
Formal sales message guide
Relaunch HubSpot's email campaign, social media and fulfillment services